When you are in the business of selling something subjective like photography, there is no standard formula which will tell you who is going to connect with what you do, any more than it is possible to predict who is likely to fall in love with you.

Following what's hot right now; doing what you have been seeing out there already – imitating the same content, styles, or processes as everybody else is going to be futile in the end. If you make and show images with the intention of speaking the language of potential clients (and that is what most people do)...you will just end up looking like most people.

You will wind up moving away from yourself.

“Yeah but I have to make money”.

Which you may, for a while. However, your career will ultimately suffer.

And so will your heart.

The answer: Make work that is made entirely of... You. Your life, and your passions. The things that no one else can appropriate. If you do that, (and get past your fears about whether it will work), you will have less, or even no competition. And that is always safer and more profitable than being part of the crowd. - Allegra Wilde