It's called a fly-on-the-wall mentality. I truly like to be as inconspicuous as possible. I'll never infringe on their private time or the training room or the inner sanctum. I always ask permission first. Whether it's Phil, or [Lakers Director of Public Relations] John Black or [trainer] Gary Vitti, or whoever. .... It's also a lot of years and experience and establishing relationships and maintaining those relationships. These guys trust me and they know that my pictures aren't going to end up in some bizarre website or magazine someplace. I feel like and I'm treated as part of the team, with the inner circle of the team. It's a trust factor.
"Journey to the Ring" is a photography book documenting the Laker's quest for the 2010 NBA Championship from the first day of training camp all the way to the Laker's victory parade in the streets of Los Angeles. NBA senior photographer Andrew Steinman will be at several locations talking and signing the book. To get an idea of the behind the scenes of pulling this book together, check out LA Times article as well as this ESPN podcast with Andrew Bernstein.
Catch him this Saturday Nov. 27th at Vroman's Bookstore in Pasadena at 5 pm, Nov. 30th at Perfect Exposure Gallery at 5pm, Dec 4th at Barnes & Noble on 3rd Street Promenade at 1 pm, Dec 18th at Borders in South Coast Plaza at 3 pm.
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