LA is my home away from home.
LA can be anything you want it to be. Precisely because LA is so sprawling makes it natural for clusters of communities and groups to organize and occur. From the Valley to Santa Monica and everywhere in between, there are thriving art scenes. People say that the geography divides us but I think it's created this dynamic place of subcultures and communities where one can easily navigate within, or get to. That's the undercurrent I get...you have to be pretty organized and determined here; there's not much whimsy.
LA is large enough that local communities now have their own artwalks, from North East LA (NELA), Downtown, Miracle Mile, Venice, Culver City, LIttle Tokyo. People have a tendency to organize around geography and local communities that serve the needs of those areas. With the recession, we're seeing more pop ups shops, and group collaborations that occupy retail spaces and share/absorb the expenses in order to promote art.
I LOVE LA is about the artists who chose LA, who create in LA and who help to inspire Los Angelenos and the world. These artists belong to their own respective communities. In bringing them together under Edition One Hundred, they get to belong to another community, or the first "class" of Edition One Hundred artists, if you will.
I selected artists that have inspired me, or inspired hundreds of individuals here in Los Angeles; artists that are total unknowns but are super-prolific; and artists whose fame has secured them legions of fans. The artists all have different end products, some will chose the digital path, and some will remain in the traditional photo printing technology. Some will chose to use serigraphs as their prints, and other digital reproductions, so it's about what feels right to the artist themselves.
I am a lover of the arts, especially photography. For me, collecting is a luxury that I most often cannot afford. I, alongside many of my friends, follow many artists and hope to be able to afford their pieces in the future that are sold through galleries, but in the meantime, there is this great possibility where new technology can create a new space for selling art more affordably. Every artist that I am inviting is an artist that I'd love to support and also to collect. It's that simple. - Cat Jimenez, founder
Edition One Hundred is curated, limited edition art available in editions of 100, priced at $100.00. Prints are signed and numbered by the artists in a size exclusive to Edition One Hundred. Ten percent of the sale goes to a charity of the artist's chosing.
The first six artists are : B+, Augustine Kofie, Estevan Oriol, Miles Regis, Katie Shapiro and Tasya van Ree.
If you take a look at the site, you'll find interviews with each artist as well as the charity that they've picked that a portion of the sale will go to.
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