Thursday, October 14, 2010

ASMP/LA "The Business of Fine Art w/Thomas Werner" (10/20)


+Have you ever wondered why Andreas Gursky’s images of the Prada Store are considered fine art and sell for tens of thousands of dollars while your images are considered commercial photographs?

+The world of fine art photography is transforming as rapidly as the commercial marketplace. Take advantage of this time of change to develop multiple revenue streams to support your business while at the same time keeping your vision fresh and alive.

+Creating and properly marketing a body of fine art work can be instrumental in achieving these goals.

+ What is a fine art photograph?

+ Where do you market your fine art work?

+ How do you reach that market, present your work, and create marketing materials and a Web site?

Thomas Werner, international commercial and fine art photographer, will share his experiences about these topics and much more. He will explain how to build a relationship with a gallery and what happens when you get an exhibition. He will also help you identify realistic goals in the fine art world and how to maximize results based on those expectations.

If you've ever been interested in understanding the world of fine art photography, or if you're interested in opening new avenues for your work, this is an event that you can't afford to miss.


This event is held over at the Writers Boot Camp over at Bergamot Station Arts Center in Santa Monica on Wednesday Oct 20th. It runs from 7-10 pm.

Fees : $5 (students) / $10 (ASMP members) / $15 (Affiliate Organizations) / $20 (non-member)

Please note that Werner is also doing a portfolio review on Thursday Oct 21st from 10 am to 2 pm. He'll be offering a one-on-one review lasting 20-30 min. . Bring 12-25 prints on CD or prints. You have to reserve - contact him at thomaswern@gmail.com

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