It's tough because the movie industry has built a very strong vernacular language to communicate their product or sale. For better or worse, when you see a poster these days you know exactly what you're in for. Made a certain way at a common level, a poster will say ‘quality production value’ at the very least. Everyone knows the language, even if you can't verbalize it.
Neil Kellerhouse is a Los Angeles-based designer known for his beautiful work with Criterion Collection as well as with Steven Soderbergh.
Incredible work.
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