"... I think the hardest part about attaining and maintaining success is staying relevant. This means two things. One, you have to constantly shoot, allowing your work to mature and evolve naturally and at a healthy, steady pace to keep up. And then second, and even more importantly, you have to get all that work out into circulation and in front of art buyers, art directors and photo editors. The minute you let some of your goals slide - you put off a print mail promo, or wait too long for a follow-up call, or you stop shooting because you don't have a job, or you don't build a new iPhone-compatible site, you become irrelevant. So the hardest part is that you can never let up."

- Eva Kolenko