“I think the simpler the promo the better. I have a prejudice that the more elaborate the promo , the more it is to make up for talent. Great talent will stand out on a single postcard with two images. The goal is to drive me to your website to see your work. It is more important to to have great work. Invest your time and energy into test shots, collaborating with friends. Shoot a personal story, that tells me more about who you are than a vellum envelope.”

- Allyson Torrisis, director of photography, Popular Mechanics (via)