Friday, January 1, 2010

Mary Virginia Swanson - Presenting Your Work to the Fine Art Market (1/8-1/10)

I've been going through Julia Dean Photo Workshop's new catalog that just came out in December and noticed there were some lectures that may be of interest to folks out there. For the month of Jan there's two. I'll make two separate posts so they can be easily found on the calendar.

First is Mary Virigina Swanson's "Presenting Your Work to the Fine Art Market" on Jan. 8th - 10th.

Workshop Fee includes: tuition and materials

In this workshop, Mary Virginia Swanson provides insights into the most effective avenues for photographers to introduce their work to gallery and museum professionals. She discusses the value of entering national and international juried exhibitions and participating in portfolio review events. Important art fairs are discussed from the perspective of helping artists assess prices and edition sizes, and research the marketplace towards potential venues for their work. Effective self-promotion materials are shared with participants, as are the professional practices necessary to successfully present their work. She will discuss 'talking points' when given the opportunity to sign with a gallery for representation. In addition to the collecting market, Swanson will discuss the issues relating to granting the rights to reproduce (license) images and related negotiations. Participants are invited to bring several samples of their work to share with the class (not required). Swanson's book, The Business of Photography: Principles and Practices will be provided to all participants as the course workbook.

Enrollment limit: 15 students


Mary Virigina Swanson has a blog she updates every few days called "Marketing Photos with Mary Virigina Swanson" . This is one of the blogs I read daily. She's also be at Review LA during photoLA this month also.

Julia Dean
801 Ocean Front Walk, Studio 8
Venice, California 90291
310-392-0909

LINK

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