Thursday, July 2, 2009

Translight Photography Center's new hours/prices

Got this in my inbox today and thought I'll post it up for the community. I would hate to see such a valuable resource gone from here in Los Angeles. There used to be many b/w / color darkrooms in town but over the past 10 years they've gotten smaller and smaller. I used to frequent LA Darkroom on La Brea which is now, today, a futon store :(

Well, looks like starting July 13th Translight will be changing their prices and hours. I've posted the email below.


Dear Valued Translight Customer,

Recently I have been telling some of our customers individually what I would like to tell you now: Translight has been struggling financially for the past few years. Our expenses far outweigh our revenues. While this fact might seem to threaten the very existence of Translight, my intention is to push onward and continue to invest in the business in order to keep our services available to the photographic community. There have been rumblings of a late “film renaissance” to come, so I am hopeful.

Here is my immediate plan of action:

1. Unfortunately, TPC must raise its prices effective July 13, 2009. Translight has not had a rate increase in over 5 years. [Please see our new prices listed below]

2. In order to serve our customers more effectively, TPC will be expanding its hours of operation by adding three mornings, one late evening, and making Sunday an 'Official Day of Operation' effective July 13, 2009 [Please see our new hours listed below]

3. TPC will continue to aggressively market the fact that we now have new digital services; our Epson 9800 Digital Printer and our new Nikon Film Scanner. The Nikon 35/120 Film Scanner can scan as high as 4000 dpi and I find the output to be outstanding

4. TPC will continue to offer a variety of photography classes which bring in new customers and revenue to the business

5. TPC will continue to attend photographic functions, visit local high schools and colleges, and do what we can to let people know we exist and what we have to offer the Photographic Community

If at all possible, here are some things you can do to assist:

1. Increase your usage of our facilities and try out our new digital services

2. When possible, please recommend us to your family, friends and colleagues; especially potential digital users who might want to generate large digital prints or scan film. Keep in mind TPC has gift certificates available in the amount of $10 & $20. Many people buy them for their photographer friends and family members

3. Please help spread the word that we have a private darkroom for rent upstairs by the day, week, month, or year. It is approx. 450 square feet and large enough for most artistic endeavors such as a creative office/studio, a wet darkroom, or as a digital editing/printing space. Finding a consistent renter would really help us stay afloat

4. Feel free to email me directly with your suggestions, concerns, or comments: michaelgotz@gmail.com

Thank you for your understanding and support.

Best Wishes,
Michael Gotz
Translight Photography Center

Translight Photography Center's Price List - Effective July 13, 2009

DARKROOM RENTAL
-Color $19.00 per hour (Nonmember) $14.25 (Member Rate)

-B/W $13.00 per hour (Nonmember) $9.75 (Member Rate)

-B/W (20x24) $18.50 per hour (Nonmember) $13.75 (Member Rate)

-Private Darkroom $120 Day $500 Week $800 Month
(private darkroom will only be open during TPC's posted business hours)

MEMBERSHIPS
- 1 month $35.00
(TPC will honor old hourly darkroom rates for those customers who have paid active memberships which were purchased before
the rate change, new rates will apply upon next membership purchase)

PRESS MOUNT
$20 per hour (15 minute increments, no minimum)

EPSON 9800 DIGITAL PRINTER RATES - Self Service Only
Prices are based on ink & paper used.
Using TPC's Paper - $8 a square ft
Using the Customer's Paper - $7 a square ft

TPC'S Paper Rate - $8 a square ft
[Standard Paper Size Examples:]
8.5X11 $8
11X14 $16
16X20 $24
20X24 $30
30X40 $50

Customer's Paper Rate - $7 a square ft
[Standard Paper Size Examples:]
8.5X11 $7
11X14 $15
16X20 $21
20X24 $26
30x40 $45

TRANSLIGHT PHOTOGRAPHY CENTER
NEW OPERATING HOURS - Effective July 13, 2009
[B/W Printing stops an hour before we closed to complete final wash & drying]
MON 12-9
TUES 10-9
WED 9-11
THUR 12-9
FRI 12-9
SAT 10-9
SUN 12-6

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