Yup, so we're in the middle of Fashion Week this week here in LA. Mercedes-Benz Fashion Week @ Smashbox isn't here anymore so a host of smaller organizations have come up but what caught my eye this year was this event over at Geffen Contemporary at MOCA. Photographers are a plenty in this town but I noticed the photographer's work on display happen to be a Hasselblad Masters which intrigued me. August Bradley is his name.
The new Louver Collection by Louis Verdad will be presented as a series of artistic installations, along with the photography of August Bradley depicting dramatic conceptual interpretations of Louver and Vintage Verdad designs. This will be the first-ever presentation of large-format prints from August Bradley and Louis Verdad's work for the "Hasselblad Masters Book", plus new images never before seen. A video installation by the acclaimed "Fashion Cinema" film director Robertino Fonseca will reveal an imaginative narrative behind the creation of the images, along with the broader story and inspiration behind Louis Verdad's work.
The event is called "20th Century Glamour Benefit" and it benefits MOCA in downtown Los Angeles. Tickets are $50-$200 but hey, it goes to a good cause ! Oops, spoke too soon, the $200 aren't available anymore so it is just $50-$150.
This goes on next Thursday March 19th. Doors 6 pm, Event 8 pm.
Info on the event
Info on Fashion Week LA
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