Ah, take a trip to yesteryears at USC Doheny Library's latest exhibition "The Space Age Hits The Road" where USC history professor remark "Hollywood and television fused the car with the rocket ship in the popular imagination, and auto designers gleefully did the same, producing tail fins and gull-wing doors so that consumers could rocket to work without leaving ground."
The exhibition displays rarely seen images from USC Libraries' Los Angeles Examiner Collection. Just for kicks I drop "50s car commercial" into YouTube and found the following.
By the way, if you want to see the cars in person, on April 7th, USC will present "Cartopias: Southern California Car Culture, Hot Rods and the Space Age" where there'll be a car show from 10 am to 5 pm on Trousdale Parkway and at 2 pm there will be a panel discussion with Petersen Automotive Museum curator Leslie Kendall; Dr. Denise Sandoval, professor of Chicana/o studies at California State University, Northridge, and author of Arte y Estilo: The Lowriding Tradition; and Beth Werling, collections manager of material culture at the Museum of Natural History.
If you're into cars, and you happen to be in Sylmar, stop by the Nethercutt Collection where it houses over 250 American and European automobiles from 1898 to 1887. Admission is free. More info here.
Currently on exhibition until May 31st. Open 7 days a week
USC Doheny Memorial Library
3550 Trousdale Parkway
University Park Campus
Los Angeles CA 90089-0185
(213) 740-2924
That rocket exhaust grill is amazing!
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